Blink - The Power of Thinking Without Thinking

SUMMARY

Have you ever wondered how some of the quick decisions taken turn out to be the best? Blink provides an insight into understanding the conscious (slow) and unconscious (quick) components of our thinking. It also provides tools to harness the power of our unconscious (quick thinking) and help us take the best decisions in the least possible time.

Key Insights

Your thinking has an unconscious part that takes the quicker, instinctive decisions.

Our thinking has two parts. One is the conscious part that deliberates and takes decisions. The other is the unconscious part that takes hundreds of quick decisions daily. It is the unconscious part that helped our ancestors stay alive millions of years back by them taking an instinctive decision to run when faced with adversity. We are hence genetically wired to make quick decisions.

Some modern-day examples of unconscious thinking:

• Decided to go ahead with the assumption made by a senior sales leader, in a corporate planning meeting.
• Deciding on a candidate in a job interview within the first few minutes of meeting them.
• Buying a product based on gut feeling.